Date : 2024-03-18
Today, "new domestic goods" is developing in full swing, the fundamental, can not be inseparable from China's continuously improving economic level and increasingly strong comprehensive national strength, and with a strong national pride and cultural confidence after 90, 00 to become the main consumer, but also let domestic brands usher in the development of blue ocean.
On the other hand, the iteration of consumer subjects also has an impact on the new round of household consumption, and accurately capturing the demands of the new generation of consumer groups has become the core strength point of household enterprises seeking new growth. After the design has undergone changes from simple to complex, and then complex to simple, solid wood furniture represented by mahogany and hardwood seems to have entered the consumption circle of the main force of the new generation of furniture consumption by virtue of the three passes of "health and environmental protection", "simple fashion" and "high cost performance".
Products: Have Chinese characteristics but also have Chinese speed
Different from the previous generation's blind pursuit of foreign products and attitude toward foreign brands, the new generation of consumers are more willing to pay for new domestic products that contain rich traditional cultural elements and are more in line with consumption characteristics and psychological habits. "Chinese people's Home 2021 impact on Chinese habitat lifestyle trend report" pointed out that the new Chinese aesthetic has become the mainstream style of home improvement, 40% of consumers said they love the new Chinese style, and the scale of the new Chinese home market is also growing year by year and tends to be younger. In addition, the "post-90 Home Consumption Trend Insight Report" shows that in the furniture style, 60.98% of young people choose modern simplicity.
Whether it is new Chinese style or modern simplicity, simple structure, avoid thin foot sharp corners, regular components, ergonomics and other characteristics are essential, and the pursuit of simplicity and poetry of a new generation of high-income intellectuals also provides inspiration for home brands. Wood is the most human material, and mortise and tenon structure is the soul of Chinese furniture. In this regard, with the support of modern factories and modern furniture manufacturing technology, Genshi wood insists on using 100% pure solid wood, and most of the products retain the traditional mortise and tenon structure process in the key parts, such as most cabinet types of cabinets, the structure is mainly mortise and tenon, with a small number of metal components, such structural strength is much higher than plate assembled furniture, and the service life is longer.
